Monday, 16 May 2016
Mastering the art of corporate gifting takes time and practice. The more you give, the better you get at it. For a company that is just starting the practice of giving corporate gifts, a few things may not be very clear. Even with the simplest items, there is a technique to corporate gifting. Start by deciding on gift ideas. Ensure you look for a professional company in Perth that will provide you with the best quality corporate gifts on the market such as Astute Promotions. Stubby holders are a good choice particularly because they are a big part of the Australian culture, other popular items include coffee mugs, water bottles and usb sticks. Thought should be given to the person, company or industry you are gifting as to what items will suit, they should be fit for the purpose intended and not end up in the bin. Once you have shortlisted your favourite corporate gift ideas, there is one other fundamental element, when to give the gift.
Companies spend a huge percentage of their revenues on marketing budgets. Advertising has always been an expensive affair, especially when a business is using electronic means like radio, TV and the internet. Some companies fall behind because they cannot afford to put a lot of money into advertising. However, businesses concentrate so much on new media that they sometimes forget the most effective and simplest ways to market, like promotional t-shirts. The use of branded t-shirts to market to audiences is not new and it is very effective. For this reason, you will find many larger corporations using promotional t-shirts to promote their brands, products and services. Business shirts are a cost effective means of advertising.
Corporate gifting is not just about forming relationships with current or prospective clients but with employees as well. Companies use corporate gifts to show appreciation to employees. Finding the right items to give to workers is a tough decision that most executives face. Why Do It If you are looking for the best gifts to give to your employees, you have first to ask why you are doing it. Understanding the purpose behind the gift will help you narrow your choices. If it's a holiday like Christmas or New Year, find gifts that suit the occasion. A gift to an employee may also be because you want to celebrate their hard work. For instance, an employee that has brought in a lot of profits for the company deserves recognition. Think About it A lot of attention should go into the choice of gifts because it is an opportunity to foster relationships with employees. A business card holder, for instance, is practical but may not fully convey the message you want to pass along.
One area often neglected in business is the professional look of a company’s staff members. Whether they are on the road selling products or servicing equipment a uniform look will certainly portray a professional image. It's all very well donning a pair of jeans and a smart t-shirt, but having a credible look for your business is helped enormously by a serious uniform, for several reasons. A Clear Company Uniform Policy Very often, companies without uniforms experience problems with staff not adhering to dress code for the simple fact that there isn't one set out. By providing a company uniform, even if it is something as simple as embroidered polo shirts with the company logo, all question is removed; employees know exactly what to wear and what constitutes acceptable clothing.
Wednesday, 11 May 2016
If there’s one thing that marketing mavens know too well, it’s that corporate gifts to employees are not too common. On occasion, an employee will receive a wage raise or a commendation. But ""gifts"", in the conventional sense, rarely go beyond pizza in the break room. Or do they? In a sense, a corporate uniform is a gift. It's a piece of clothing that ensures the employee doesn't have to worry about how to dress, and it ensures that they won't harm the company's image by dressing poorly if that's a concern. More pragmatically it's also great for the company, a form of passive promotion that's useful in moderation. Additionally, corporate clothing is (or at least compulsory uniforms are) generally not taxable in Australia. As long as a suit of clothing is identifiable as part of the brand, there are no drawbacks to the employee for taking it.
Marketing is all about communication. If a company can get that right, then half the job is done. There are many means of communicating your message when marketing products for your company. Over the years, more sophisticated options have become available thanks to advances in technology. Some traditional means have become irrelevant whilst new methods are dominating the marketing industry. Promotional products, however, are still very effective when looking to market brands. Statistics show that the use of promotional products in Australia was up 35% between 2011 and 2014. Perth marketing companies can provide numerous promotional products to serve as marketing tools. Here are a few ways that these products can help with the communication aspect of marketing.
Tuesday, 12 April 2016
Giving away promo t-shirts has long been an effective way to promote a business of any sort. They are successful in expanding a company’s reach since shirts go everywhere the wearer’s travel. T-shirts are hard to miss and most people take the time to read what is printed on them. Here are some useful ideas on how you can make your branded business shirts function to improve your brand. Be Different Be unique with your ideas. Promotional shirts are worn everyday by many people of all shapes and sizes. Enterprises have been doing this for decades and it has never been out of style. Finding something unique in style or colour will have a significant advantage. The point of branding t-shirts for your business is to get people to take notice.
Corporate gifting is a form of target marketing that has been in use for years with great results. A company can obtain various products, brand them with their logo and then use them as giveaways. An enterprise can choose to give corporate gifts to their loyal clients and employees. There is an art to corporate gifting and it starts with finding the right product to use. If a company gets it wrong, the gift may not be utilized or may even be discarded. It helps to keep your products simple and functional. A stubby holder, for instance, could make an excellent corporate gift and will be well utilised displaying your company logo or message in a positive environment amongst friends and colleagues at BBQ’s and office functions or even trade show after parties. Customised stubby holders in Perth are available in a range of shapes and styles.
Having a corporate look for your employees keeps the workplace smart and makes staff easily identifiable, so your customers can always find someone to help them. It pays to think about the look you want to project, as well as the comfort of your staff, when picking appropriate workwear. Business shirts, perhaps worn with a logo tie for men, are the classic work uniform. Whether or not you choose to embellish them with your brand, if everyone wears the same colour and cut, you will achieve a smart look that pulls the workplace together. Shirts can be paired with matching trousers or skirts, but many employers let their staff choose the rest of their outfit. If you offer both short and long sleeved options, the look will work all year round.
Everyone is aware of the importance of business cards. Not only are they an entirely personal means to exchange information within a network, but they are also still considered the most effective direct marketing tool in existence. So how can a business card holder add to this appeal and why is this handy device so important today? The Power of Professionalism There is nothing worse than fumbling around for a business card after a high-level meeting with potential stakeholders. A card holder carries an air of professionalism that is hard to miss. It hints on a keen sense of organization and an overall business-like approach to things. The exchange of cards is one of the last steps in a meeting, and the final image one wants to project at this moment is that of someone who is cool, calm and collected.
Monday, 11 April 2016
There is a way to perform corporate gifting that positively impacts the bottom line. Companies give out corporate gifts to their loyal clients to show their appreciation. If a particular customer has been with your company for years, it is only right to demonstrate that you value their business. Giving them a nice gift is one way to do that, and that is what companies refer to as external gifting. You can also give gifts to your employees for their hard work, and that is internal gifting. When thinking about acquiring corporate gifts in Sydney, Perth or any other part of Australia, you must also think of the opportunity you have to market your brand.
One form of marketing that businesses can overlook is that of promotional item distribution, which when used correctly, can leave an impression on current and prospective clients. When it comes to choosing the promotional products to invest in, you should consider how, when and where you’re going to distribute them. The following are a few scenarios where the use of these items can up your marketing and branding game significantly, among other benefits. In the Office … and Out of It Your employees are the perfect people for whom you should purchase promotional items. Giving them branded office supplies to use, for instance, imparts a sense of belonging to the company. The morale boost in this is a pleasant outcome that benefits both the employee and your business. The same effect can be achieved by distributing other employee items that represent your brand, such as umbrellas, shirts, stationery and headwear.
Tuesday, 15 March 2016
As a new fledgling company, trying to establish a presence, promote your brand and advertise your products or services can be an expensive and frustrating time. Your branding strategy requires considerable planning if it’s not to become a money pit. The Beginning of Branding From the very outset you need to be totally happy with your company name and logo, it’s the one thing that throughout any promotional activity mustn’t change. You want consumers in 10 years’ time to see your logo and know exactly who you are, and what you do.
Much has been said about corporate uniforms being a subtle yet helpful marketing tool for Perth businesses, but did you know that these can also engender a sense of belongingness among your employees? Uniforms are not only a great way to present an image to the public, but can also do a lot for your employees. Enhancing Collaboration between Colleagues For most people, clothing represents one’s social standing, and may be the cause of discord and tension amongst employees. Having employees wear the same clothing, regardless of their social standing and position within the company, removes this social barrier and puts everyone on the same footing. With everyone on the same level, an enhanced sense of camaraderie will be fostered, and will consequently engender stronger relationships within the workplace.
Giving a gift to a loved one is enough for a person to feel a considerable amount of stress. Imagine the pressure a business owner would feel with the idea of giving gifts to their loyal customers and colleagues. Corporate gifts, however, require more thought than personal gifts, and particular guidelines should be followed. Choosing the wrong gift may present the wrong message to your clients and colleagues. An effective gift, then, should be significant to the recipient, and here are some helpful corporate gift ideas to get you started on looking for the right one.
It is no secret that the corporate office can be a challenging environment. Many firms will employ the use of specially designed uniforms in order to increase brand recognition alongside a greater sense of internal cohesion. Unfortunately, low-quality garments can present a number of problems. One example can be seen in tightly woven cotton fabrics, an otherwise breathable material, which are entirely too hot and uncomfortable. Choosing the perfect corporate wear should always be about making the employees comfortable and look professional.
Giving personalised gifts is an art that takes a lot of creativity and thought. Corporate gifting is a practice that has been ongoing for a long time. However, there have been some changes regarding how companies provide gifts nowadays. Personalised gifts have become the order of the day. It is not enough to give your major clients gifts just for the sake of it. Whatever gift you intend to give, customising enhances its appeal and demonstrates creativity and appreciation. One corporate gift idea that you can explore is a card holder. You can supply card holders to your major clients, employees or potential customers. A card holder is practical because people still use business cards for contact information, and they need to store them. Take a look at these corporate gift ideas for your card holders.
Promotional products are not new to businesses. Companies find numerous ways to gift their clients, and promotional products are just some of them. Using promotional products can shape the perception that consumers have of your business. The giveaways you offer current and potential clients will reflect the image of your company. Studies show that people remember companies through specific products. For instance, a client with a t-shirt with your enterprise logo will always remember about your firm whenever they see it. When they need similar services, you will be at the top of the list. It is not enough; though, to just get promotional products since they must be suitable. A few factors will affect the suitability of the promotional product to your business.
Corporate gifts play a huge role in the promotion of products and services. Through gifting, a company can further their marketing agenda to reach a broad audience and attract customers and potential business partners. Giving gifts is also an act of goodwill and demonstrates that a particular enterprise cares about more than just profits. Pros of Gifting Workers For corporate gifts, you can find options for both external and internal purposes. If you intend to motivate your employees, then gifts are always a good idea. Gifting employees is also an excel-lent way to build cohesion and better relations in the workplace. Showing appreciation for work-ers will go a long way in improving their morale.
Wednesday, 9 March 2016
Corporate branding and corporate identity is about raising awareness and ensuring, when networking and linking are important issues, it's your business that comes immediately to mind. Businesses, both established and emerging, should make brand awareness one of their priorities, especially if they want to stay ahead of the competition. Importance of Branding for Business and Government The Australian Government understands just how important corporate branding can be to any aspect of government, particularly aid projects and charitable initiatives. If linking the government logo and enhancing the visibility of government international aid projects is so important for raising awareness and recognition, then how much more imperative is branding for commercial business entrepreneurs facing competition from all sides.
From hotels to major brands that are known worldwide, businesses of all sizes and nature use promotional products as part of their branding strategy. If your Perth business isn't already benefiting from corporate merchandise and promotional products, now is definitely the time to start. With a lower cost per impression than many other forms of advertising, it's a great way to attract new customers and clients. The Benefits of Promotional Products With 66 percent of people claiming they remember brands associated with free promotional products, it's clear they're excellent at making businesses stand out in the recipient's mind. In addition, over 89 percent keep their promotional item for more than a year, which increases the number of people who see it. Finally, more than 56 percent said they developed a better impression of the company after receiving the product.
Monday, 4 January 2016
In a digital marketing world where everything is online or in the cloud, it’s very easy to forget the basics of good company promotion. No matter what business you are in, using packaging to promote your company logo, whether on paper, plastic bags or boxes, is the most basic form of promotional marketing. Coke and Pepsi are probably the most notable businesses using packaging to promote their brand, they spend millions of dollars annually. The promotional packaging is still visible long after the product has been consumed. Even the guy removing the bin bag full of crushed cans knows what everyone has been consuming.