Sunday, 13 September 2015
Clarity and consistency are key attributes of any effective corporate branding initiative. Brands that have secured a foothold in the popular consciousness continue to perform well because they are able to keep up with the times and yet maintain a solid identity. You can make it easier for people to put their trust in your company by connecting with them on a more personal level. Forbes states that executive branding, which humanises the company and the people behind it, helps people feel that kind of connection with any brand. Now, if you have a business, you don’t necessarily have to match what the biggest brands in the world have done so far. What you want to do is to create a focus on how and where to build your brand. If you cater to customers in Sydney, then start with your local customer base and take it from there.
Thursday, 10 September 2015
Trade shows throughout Australia’s leading business hubs, such as Perth, provide the perfect opportunities to use your promotional products to maximum effect. Play your cards right at these industry sponsored events, and you can reap huge benefits for your business. Smart Insights breaks these benefits down into four general aspects. Lead Generation Amongst other things, you stand to gain lucrative and highly targeted business leads. Take each trade show you join as an opportunity to expand your customer base. You can expect attendees to be actively seeking what you offer, and even ready to close a deal right there and then. In other words, the leads you gather at these events can be far more valuable than contacts picked out at random from a business directory.
Monday, 7 September 2015
Do you often send employees on corporate trips within or around Sydney? As an executive yourself, you probably know that networking opportunities abound whilst on a plane or on the road. To make those frequent business trips more productive, consider purchasing these four basic corporate gifts for your travellers: 1. Business jacket A business jacket with your company logo on it not only keeps the wearer comfortably toasty in cold conference rooms but also serves as a great way to promote your businesses at out-of-town conventions or tradeshows. Such a garment gives the impression that employees are proud to be a part of your company, which adds to a favourable brand impression. Wool blend is a good jacket cloth option because it’s airy, stretchy, and durable, not to mention easy to blend well with both high-end and common fabrics.
In any industry, every business needs to set itself apart from the competition. To succeed, you need to get the word out about your business and cultivate a positive impression at every point of interaction with clients, partners, and suppliers. An effective and tasteful way to market your company without being too in-your-face is to attire your employees in branded corporate apparel, particularly business shirts. Brand Building Whether you’re a newcomer or a veteran in your field, you need to create a discernible, positive impression on your target market. Give your target customers visual cues that instantly remind them of your high-quality products and services as well as your organization’s overall identity. Custom corporate apparel that promotes brand recall can increase customer loyalty, and by extension, your profit and sales.
Giving gifts to your clients is a great way to thank them for their patronage and support for your business. This practice also helps build good relationships and presents an opportunity to do some brand marketing at the same time. However, not all gifts are well received; some may end up in the bin or left in a drawer to accumulate dust. To avoid wasting your efforts and resources, here are some great corporate gift ideas your valued clients will surely appreciate and find useful. Something Useful Nobody throws out something of practical value. For this reason, choose something that is appropriate to the recipient’s stature and the nature of the business. For instance, a client who has a small office business in Perth would appreciate finely made pens, and notebooks, not to mention drink ware such as coffee mugs, stubby holders, and coasters.
Tuesday, 1 September 2015
Who doesn’t love getting free stuff at Perth trade shows? From a marketing perspective, though, these promotional products can drive traffic to your booth, create awareness for your brand, and even stimulate action from prospects. Considering the wide variety of giveaway items available these days, how can you best identify the one that suits your business’s purpose? Here are the three attributes that can enhance the marketing potential of your giveaways. 1. Generic. The number one objective of tradeshow giveaways is to create strong brand awareness, and this is where generic items are particularly effective. A good generic item is one that an individual would find practical use for, long after the event associated with it. Good examples include pens, notepads, key chains, highlighters, mugs, and other similar articles. The more personal and frequent the item’s usage, the more your brand is likely to stick in people’s minds.