Saturday, 12 December 2015
Businesses that seek to maintain a certain corporate image must pay attention to every aspect of their affairs, and that includes what their employees wear to work. Company uniforms, as in the case of fast-food chains, restaurants and retail stores, make it easy to maintain a consistent image. In an office setting, where uniforms may not be worn, establishing a dress code makes it easier for staff to dress appropriately.
Business owners, in coordination with human resources personnel, will need to come up with a suitable dress code policy depending on the nature of the business. Amongst other things, such a policy must impart a sense of professionalism and provide details on which types of business shirts and other garments are considered acceptable in every season.
Friday, 11 December 2015
When it comes to designing work uniforms, there is a lot more to consider than how the garment looks. Employee comfort and designation should also be taken into account. According to WorkplaceInfo, an online resource for HR/IR managers and professionals, any work uniform that causes employee discomfort creates negative impact on productivity, morale and staff retention. Constructing comfortable business shirts and workwear hinges a lot on the choice of fabric. Here are some tips for business owners to keep in mind.
Safety is a crucial aspect of any uniform design. Uniforms should adhere to industry safety standards. For instance, cooks need flame-retardant clothing. Those in the line of sports should consider moisture-wicking, active wear fabrics capable of letting air circulate and thereby prevent the body from overheating. These fabrics should also be lightweight and flexible so as not to restrict movement.
Thursday, 10 December 2015
In a thriving business district such as Perth, business competition can be really fierce. Business owners, therefore, need to utilise every opportunity to magnify their brand presence. Tradeshows are the perfect venues for reaching out to potential clients and partners. Business 2 Community states that tradeshows provide businesses an opportunity to create lasting impressions, conduct face-to-face marketing, generate quality leads and direct sales. For new businesses, participation at tradeshows enables one to establish a name within their respective industries.
To turn potential into actual results, a business must conduct the proper preparation, event handling and follow-up. Entrepreneur suggests extensive research, creating a good pitch, designing an inviting booth, budgeting carefully and putting a suitable amount of effort into networking to make the most out of the event.
Wednesday, 9 December 2015
Gift-giving season might still be far away, but it wouldn’t hurt to start coming up with useful corporate gift ideas your hardworking employees will certainly appreciate right about now. Why not give your best workers something to spruce up their cubicles and make their work life a tad more pleasant? Here are some items that you might want to consider.
Calendars and Clocks
It’s easy to lose track of time in the midst of hectic schedules and tight deadlines. Busy professionals would appreciate something that can help them perform at their very best all the time. Desk clocks and calendars may fit the bill, especially for people who like to keep things organised and going according to plan.
Tuesday, 8 December 2015
Whether you intend to thank customers for their patronage, show appreciation to vendors and investors for productive partnerships, or recognise employees for their contributions, corporate gift giving fulfils an essential purpose: to strengthen the relationship between giver and receiver. Veteran businessmen see it as an essential component of their corporate branding strategy. If done properly, gift-giving can be a subtle yet potent and cost-effective way to nurture a fruitful partnership.
Oftentimes, the pressure that comes with corporate gift-giving stems from deciding the best item to give. If you wish to maximise the power of this tactic for your business, consider these three tips to finding the right gift:
1. Make sure it’s appropriate. You certainly don’t want to give anyone the impression that you are bribing them. Neither should you make anyone feel obliged to return the favour. Look past the dollar transactions you’ve had together.
Monday, 7 December 2015
Going green is the in thing. As people have become more aware of the threat of global warming, millions are shifting to sustainable practices to reduce their carbon footprint and help save Mother Earth. Being a widely admired act of corporate social responsibility, going green provides a valuable marketing advantage to many companies. Among other things, it helps adherents look more trustworthy and creates a better, longer-lasting impression. Smart consumers also favour businesses that proactively do something positive for the environment.
While many corporate giants have overhauled their operations and shifted towards sustainable practices, businesses that operate on a smaller scale can still join the green bandwagon by giving away eco-friendly promotional products. Although not all attendees at trade events are environmentally conscious, it’s always best to stay on the safe side.
Saturday, 7 November 2015
Being the largest city and capital of Western Australia, Perth serves as the state’s economic centre. For local business owners, this means a whole lot of feisty competition. If you would like to start a business, or stay head and shoulders above everyone else, then pay attention to your brand recall success.
A great way to imprint your brand on consumers’ awareness is to have your employees wear company uniforms, specifically well-fitting business shirts that either discreetly or prominently bear your logo. Branded outfits such as these can benefit your customers, employees, and company as a whole.
Friday, 6 November 2015
Consumers are known to associate certain physical attributes to companies. Once they do, that brand will forever be distinguished by whatever is retained in the customer’s mind. For instance, the colours you pick to represent your company will play a big role in brand establishment and future marketing initiatives.
Your colours don’t just have to appear on your products, logos or merchandise; they should also be worn with pride on the customised business shirts and uniforms that you provide your employees.
Thursday, 5 November 2015
In the age of smartphones, when people can exchange contact information with the touch of a button, do business card holders still make viable corporate gift ideas? Does that not make business cards and, consequently, business card holders, obsolete? The answer might surprise you.
Business Cards are Thriving
Even in today’s digitally dominated world, there’s something about these little pieces of rectangular paper that speak immensely of power. At meetings, conferences, and even tech gatherings, businesspeople choose to exchange business cards instead of tapping away on their smartphones. According to Business Insider Australia, even Facebook boss Mark Zuckerberg sees fit to hand out business cards. That sort of staying power simply defies expectations.
Wednesday, 4 November 2015
Customers may be the lifeblood of your business, but your success would not have been possible in the first place without your hard working employees. It is, therefore, only fitting to reward your top performers and acknowledge the effort they’ve been putting in to help your business succeed.
Gift shopping for your employees, however, might prove even harder than finding something to give your top clients. Here are some excellent corporate gift ideas to help you get started.
Tuesday, 3 November 2015
When you say “brand”, what usually comes to mind? As a new business owner, perhaps you think of your company’s logo, your products, your taglines, and marketing campaigns. Although these are all essential elements of corporate branding, there is one other factor you should not overlook: brand ambassadorship.
Your marketing department shouldn’t be solely responsible for nurturing brand recognition and acceptance. Each member of your workforce should contribute to the entirety of a company’s identity. Your employees, for instance, could be sharing stories about their work experience outside. How they conduct themselves in public will also, in a way, affect how people perceive your brand.
Monday, 2 November 2015
Mail outs are must-haves in every strategic marketing campaign. Since the items are targeted, you can be confident that your money is spent on a market pool with higher conversion odds. Additionally, mail outs promote brand recognition since they can be shared with other members of the household or office. Furthermore, they provide plenty of information which can be used for later reference, unlike other types of advertising where exposure is fleeting.
In spite of their marketing power, however, mail outs have one of the highest rejection rates. People are barraged with advertising messages every day, after all, so you need to exert a bit more effort to make sure your mail outs capture your targets’ attention and convince them to take your desired action. From using promotional products or other freebies as complements to enhancing your overall content quality, there are many ways you can improve mail outs to boost the bottom line for your Perth business.
Sunday, 13 September 2015
Clarity and consistency are key attributes of any effective corporate branding initiative. Brands that have secured a foothold in the popular consciousness continue to perform well because they are able to keep up with the times and yet maintain a solid identity. You can make it easier for people to put their trust in your company by connecting with them on a more personal level. Forbes states that executive branding, which humanises the company and the people behind it, helps people feel that kind of connection with any brand. Now, if you have a business, you don’t necessarily have to match what the biggest brands in the world have done so far. What you want to do is to create a focus on how and where to build your brand. If you cater to customers in Sydney, then start with your local customer base and take it from there.
Thursday, 10 September 2015
Trade shows throughout Australia’s leading business hubs, such as Perth, provide the perfect opportunities to use your promotional products to maximum effect. Play your cards right at these industry sponsored events, and you can reap huge benefits for your business. Smart Insights breaks these benefits down into four general aspects. Lead Generation Amongst other things, you stand to gain lucrative and highly targeted business leads. Take each trade show you join as an opportunity to expand your customer base. You can expect attendees to be actively seeking what you offer, and even ready to close a deal right there and then. In other words, the leads you gather at these events can be far more valuable than contacts picked out at random from a business directory.
Monday, 7 September 2015
Do you often send employees on corporate trips within or around Sydney? As an executive yourself, you probably know that networking opportunities abound whilst on a plane or on the road. To make those frequent business trips more productive, consider purchasing these four basic corporate gifts for your travellers: 1. Business jacket A business jacket with your company logo on it not only keeps the wearer comfortably toasty in cold conference rooms but also serves as a great way to promote your businesses at out-of-town conventions or tradeshows. Such a garment gives the impression that employees are proud to be a part of your company, which adds to a favourable brand impression. Wool blend is a good jacket cloth option because it’s airy, stretchy, and durable, not to mention easy to blend well with both high-end and common fabrics.
In any industry, every business needs to set itself apart from the competition. To succeed, you need to get the word out about your business and cultivate a positive impression at every point of interaction with clients, partners, and suppliers. An effective and tasteful way to market your company without being too in-your-face is to attire your employees in branded corporate apparel, particularly business shirts. Brand Building Whether you’re a newcomer or a veteran in your field, you need to create a discernible, positive impression on your target market. Give your target customers visual cues that instantly remind them of your high-quality products and services as well as your organization’s overall identity. Custom corporate apparel that promotes brand recall can increase customer loyalty, and by extension, your profit and sales.
Giving gifts to your clients is a great way to thank them for their patronage and support for your business. This practice also helps build good relationships and presents an opportunity to do some brand marketing at the same time. However, not all gifts are well received; some may end up in the bin or left in a drawer to accumulate dust. To avoid wasting your efforts and resources, here are some great corporate gift ideas your valued clients will surely appreciate and find useful. Something Useful Nobody throws out something of practical value. For this reason, choose something that is appropriate to the recipient’s stature and the nature of the business. For instance, a client who has a small office business in Perth would appreciate finely made pens, and notebooks, not to mention drink ware such as coffee mugs, stubby holders, and coasters.
Tuesday, 1 September 2015
Who doesn’t love getting free stuff at Perth trade shows? From a marketing perspective, though, these promotional products can drive traffic to your booth, create awareness for your brand, and even stimulate action from prospects. Considering the wide variety of giveaway items available these days, how can you best identify the one that suits your business’s purpose? Here are the three attributes that can enhance the marketing potential of your giveaways. 1. Generic. The number one objective of tradeshow giveaways is to create strong brand awareness, and this is where generic items are particularly effective. A good generic item is one that an individual would find practical use for, long after the event associated with it. Good examples include pens, notepads, key chains, highlighters, mugs, and other similar articles. The more personal and frequent the item’s usage, the more your brand is likely to stick in people’s minds.
Friday, 10 July 2015
Aside from the performance itself, the key to a successful show is great promotion, and one of the simplest yet most effective promotional pieces is the show poster. You might think it's easy enough to make a beautiful poster, but it’s not all design without thought. Posters need to be more than just aesthetics. Unless your poster is created with the right motivation, there's a good chance it won't bring you the results you want to see.
A lot of creative companies have been more lax with their dress codes and allowed employees to wear virtually whatever they want. Dressing up to work without a uniform is one way to express individuality and possibly promote employee satisfaction, after all. However, brands are slowly reviving policies on uniforms or updating their existing guidelines to suit their staff’s preferences.
The benefits of building a brand for your company should not be underestimated. The same is true for its challenges. How your brand is viewed by the majority of people will ultimately tell the success or failure of your ventures. You can’t simply tell people what your company is about and the values it upholds. You have to show it to them through your services and overall business practices.
Business cards are important networking tools for every professional. First impression matters, and giving a business card that has turned shabby by overstuffing does not speak well of you. To keep business cards neat and presentable, every professional needs a good holder to store them. In fact, in some cultures, such as Japan, people expect you to carry a business card holder; pulling a card out of your pocket or wallet is seen as rude.